Here it is:

 

There are usually two ways business owners try to close a sale.

 

 

 

Let me explain the difference :

 

1 -- An Adrenaline-based close will typically create a high-energy, fast-fading surge that's designed to force an immediate response. I'm not saying it doesn't work. It does. However, that type of approach creates the "fight-or-flight" response and will scare a lot of people away. 

 

An example is: "SIgn up now... only 3 spots left! Buy now or miss out forever!

 

PROS: It drives immediate clicks and sales

 

CONS: It can scare off those who feel threatened by the pressure and could lead to buyer's remorse. Plus, it fades off quickly.

 

2 -- An Endorphins-based close gives sustained comfort and joy. It leads to relaxed satisfaction. It reduces the stress of the sale and makes the buyer feel safe.

 

An example is: "Imagine never having to worry about this problem again..." Or "You'll be the envy of your neighbors and admired by all..."

 

Usually, Endorphins-based is used for high-ticket items, services that solve long-standing pain and building brand loyalty.

 

PROS: Increase lifetime customer value, less refunds and builds trust

 

CONS: Works slowly, doesn't capitalize on impulse buys

 

Now, Having Presented Both Approaches...

 

I suggest you experiment with both. Each has a time and place for usage. You might want to consider a hybrid of both. I've found that works quite effectively.

 

Hope you enjoyed this one.

 

 

Remember to K.I.C. (Keep It Coptic).