Dear , There are 12 R's in the subject line.
Why? Because, I will share the Great Gary Bencivenga's post on 12 ways to motivate -- they all start with the letter R (slightly revised).
(Gary is one of the world's greatest copywriters and marketers. If you ever come across any of his content, consume it immediately!)
The 12 “Rs” of Powerful MotivationConsider every possibility of these highly motivating 12 “Rs” and how each could be connected to your product’s most important users in any way: - Recognition: fame, honor, exclusivity, popularity, status, etc.
- Refreshment or relaxation: leisure, fun, having more time, freedom from worry, etc.
- Regrets to be
avoided by acting now.
- Rejuvenation: looking or feeling younger, fitness, longevity, health, having lots of energy.
- Relief: from pain, shame, guilt, resentment, annoyance, or difficulty of any kind.
- Religion: or any passionately held set of beliefs in any area of life, whether spiritual, professional, personal, political, financial, etc. One of the most often overlooked benefits is how a product or service
reinforces someone’s most cherished values and beliefs.
- Remuneration: the making or saving of money, advancing one’s career, increasing success, gaining financial independence, etc.
- Respect: enhancing someone’s image in their family, social circle, community, organization, career, professional standing, etc.
- Results: specific, measurable improvements in any area of life.
- Revenge: this is another
often-overlooked emotional benefit, yet is the powerful psychology behind such famous headlines as “They laughed when I sat down at the piano … (subhead) but when I started to play … ”
Another John Caples classic, for a French language course, featured the headline “They grinned when the waiter spoke to me in French … (subhead) but their laughter changed to amazement at my reply.”
The raw emotion in both cases is “You doubted me. Do you see how wrong you were? Look at what I can
do!” - Role performance: this is another powerful motivator frequently overlooked. We all want to perform better in our roles in life—spouse, parent, friend, boss, marketer, etc.
- Romance: this includes attraction, beauty, ***, adventure, flirtation, curiosity, travel, stimulation of any kind. We all fancy ourselves as romantic souls. If you can help your prospects imagine the newness, charm, and stimulation of romance in some way, you’ll strongly
tempt them to escape the humdrum of their ordinary daily routines.
Until next time... Remember to K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In
2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for
a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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