From marketing expert, David Ward (good stuff):

"It’s called having a bias for action and is often said to be a recipe for
success. “Don’t wait until you’re ready or you are motivated,”
we’re told. “Do something, and when you see something happen, you’ll
be motivated to continue”.

I agree. Action is often the answer.

But not always.

Sometimes, it’s a mistake.

You take the wrong action and someone gets hurt. You make an error, and it
creates an even bigger problem. Or nothing happens, the problem persists,
and you’ve wasted time you could have used doing something else.

Sure, we learn from our mistakes. But mistakes can damage our reputations,
our relationships, and our self-esteem.

A bias for action isn’t always the answer.

Maybe that project or idea is a good one, but you get bored or nervous
about the cost and abandon it and squander a great opportunity. Maybe It is
a bad idea, but you continue working on it because you’ve already
invested in it.

A bias for action can work against you.

It may sound old-fashioned, but it really is better to think before we act.
Aim before we fire.

Do some research, consider the options, crunch the numbers, talk it over
with someone you trust.

Don’t decide right this minute; sleep on it.

That’s what you advise your client’s to do, isn’t it?

On the other hand, after you’ve done some research and thought it
through, a bias for action is likely to be your best friend.

Because nothing happens until you do something."