Dear , Follow up from yesterday... WHAT'S YOUR COMPETITIVE ADVANTAGE? Often referred to as your company or brand's "secret sauce," it's something in your business that is UNIQUELY YOURS, that practically
forces your competition to bypass all your competitors and go straight to you. I dare say, without a competitive advantage, you will find it EXTREMELY DIFFICULT to stand out in your industry and gain "obsessed" raving fans and loyal customers. In other words, without a competitive advantage, you're swimming upstream. (From Inc. Magazine)Panera Bread founder and CEO Ron Shaich: Competitive advantage is everything.“Losing competitive advantage is the greatest risk in business,” Shaich tells Business Insider. If you don’t have a reason for people to walk past your competitors and come to your business, he says, then you don’t
exist. “If you can do something to get somebody excited — not everybody — but if you can be the best for somebody, then you can win,” Shaich says. “What it’s all about is figuring out what you can do for somebody that nobody else can do better.” What's Your Competitive Advantage? It could be anything that pulls people to you uniquely and makes them stick to you like glue: -A very specific product or service (you have an exclusive license to sell xyz product) -A unique process of production (your beverage machine uses special filtration that creates a 99.9% fluoride-free drink) -A certain type of customer service (we will call you back within one hour) -A unique selling proposition (our delivery trucks will even deliver to you while you are on
the road -- or it's free) There are so many more examples. I'm sure if you take some time to think about your business and unique qualities and business advantages you have, you'll think of something. Hope you can make this a reality! Until next
time... And always remember to K.I.C. -- Keep It Coptic! To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In
2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for
a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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