I just finished a coaching call with one of coaching clients.
He started the call by saying:
I Have to Confess.
I told him speak to Abouna :)
But apparently it was a business/marketing
confession.
You see, he has a list of about 4,000 clients and RARELY markets to them.
He rarely sends them emails...
He rarely sends them snail mail...
He rarely asks them for referrals...
He
rarely makes them special offers...
In short, he spent years and years building his client base... and then... he does practically no marketing to them.
You know what that's called?
A HUGE Marketing Sin!
If I just
described you and your business, please consider this a wake up call.
Start regularly marketing to your list through email (and also using snail mail, if possible) and you'll thank me later.
It's quite possible adding email marketing to your marketing mix could spike your revenues by 10, 20, 30% or more!
It's time
to put your previous marketing sins behind you and start fresh!
P.S. Thank you to my coaching client for being the inspiration behind tonight's newsletter (you know who you are).