Here's what Jeff Bezos, Founder of Amazon, said:
If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
These are wise words from the second richest man in the world (what a
slacker! lol).
I frequently encounter this with my coaching clients: they are heavily-focused on their competitors.
And while it's important to be aware of your competitors, their activities and where they are headed, you'll have more success as a business if you are...
HYPER-FOCUSED ON YOUR CUSTOMERS!
You'll never regret concentrating on your customers and their satisfaction.
In fact, that is the secret "hack" in business: Invest your time, energy, love, appreciation, commitment and sacrifice for your customers and you will own your marketplace.
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