Dear , As I often share some of sales and marketing legend Dan Kennedy's strategies with you, here's Dan 5-step sales formula to use for sales in person or in print. I've personally used it with success, as have many of my clients. This is really the summary of everything you need to know: "Here’s how you lock in those sequential agreements—step by
step: - Hook them immediately: The first “yes” you need is their attention. That’s why your headline or opening statement is critical. In mail, it’s what’s on the envelope. In a webinar, it’s your first 30 seconds.
- Make them feel the problem: Your prospect needs to agree that the problem you’re describing is real, urgent, and worth solving.
- Discredit other
solutions: Persuade them that what they’ve tried before hasn’t worked—and why other options won’t either.
- Show them you’re the solution: This is where you build trust. Make them agree that you’ve got the answer they’ve been looking for.
- Give a clear, direct call to action: Tell them exactly what to do next. Don’t leave it vague or timid. People respond best to specific
instructions."
_______________________________ The problem is, most people think sales is about "making a pitch" (in about one sentence or line and that's it). They might not even actually ASK for the sale. As you can read from the above, there's a lot more to it than
that. If you strictly follow this formula, I assure you, you will close MANY more sales. Have a great weekend! Until next time... And always remember
to K.I.C. -- Keep It Coptic! To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER
ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press release that
generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an
overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
|
|
