Clint Eastwood famously said the line, Go ahead, make my day in 1983.
The movie was Sudden Impact.
It's definitely in the top 5 most quoted movie lines of all time (maybe even in the top 3).
But what does this have to do with marketing? A lot.
I want to tell you about one of my secret referral strategies called...
The "Make My Day... and Watch Them Play" Strategy
DON'T PANIC -- you won't have to shoot anyone!
It goes something like this:
Identify your top 12 referral sources. I mean the really good ones.
If you don't have 12, then pick out 3 or 5 or 8 -- whatever.
Every month, select one of them to spoil with a nice gift or dinner certificate or tickets to an event, etc.
Make a big deal out of it -- balloons and the works.
The types of gifts and elaborate manner in which you decide to deliver them are limited only by your imagination.
Because this Will Be a Complete Surprise and Totally Out of the Blue,
The reaction you'll get will vary from the excitedly surprised... to... the overwhelmed with tears.
But, make no mistake, using this strategy will encourage them to "play" along and actually seek out business to refer you.
Following this strategy, people will want to reward your efforts and generosity with
sending more business your way.
It's a win-win. I don't think it's ever not worked for my clients.
Just consider it a business/marketing expense, that if properly executed, will pay for itself MANY times over.
