I mentioned this a little while back but it's worth repeating...
A lot of people hate to sell.
They believe it's sleazy and makes them feel uncomfortable.
There's an
underlying reason for this.
Chances are, they're doing it all wrong.
They probably haven't memorized the #1 selling mantra yet:
"People Love to Buy But They Hate Being Sold"
In other words,
present the right product or service in front of your audience... do it in the right way... and people will fight each other to buy it.
But don't beat them on the head trying to blatantly sell them.
So, what is the right way to "sell"? There are many ways.
For example...
Your sales pitch can be offered
in the form of education...
Your sales pitch can be the form of new information or the latest innovation...
Your sales pitch can de disguised through satisfied testimonials...
Your sales pitch can take the form of a newsletter, webinar, seminar, video...
Your sales pitch can begin with a free consultation...
Your sales pitch can look like a case study...
And on and on... I can probably easily name 10 more ways.
The point is, you don't need to have the stereotypical "used car salesman" image when you sell.
On the contrary, it can be done in a dignified, clear, respectable manner, like mentioned
above.
PLEASE PLEASE take this to mantra to heart because it can transform your entire business.