It's too powerful.

This technique has made many of my clients and many myself untold (sometimes obscene) sums of money.

It's only 4 words.

You probably won't ever hear anyone else talk about this. You won't find this in any books either.

Back to My Insider Secret...

It is this:

When you're involved in any type of negotiation or are trying to be persuasive in any type of deal-making... once you use these 4 little words, you INSTANTLY GET THE UPPER HAND.

It's like temporary mental paralysis -- or like in the old Batman episodes when the Joker would gas Batman and Robin with his "knockout spray." It instantly knocks out your opponent... it's simply too powerful to overcome.

The words are,

"I'm just not comfortable (fill in the rest)..."

Did you get that?

"I'm Just Not Comfortable.."

It can be "I'm just not comfortable going that low on price"...

Or "I'm just not comfortable giving up that much equity"...

Or "I'm just not comfortable letting you use my laptop"...

Or "I'm just not comfortable running this writing the book without an advance"...

Whatever. It works better than you can imagine: Eight or nine times out of ten, the other person will retreat from their original position... and... very often they will counter with, "So what are you comfortable with?"

Checkmate.

You now have the upper hand.

BONUS POINTS: If you say "I'm just not comfortable _________ BECAUSE (and then you state a strong reason why you're not comfortable). Using the word "because" automatically gives you persuasion power.

Why does it work so well? I will speculate that people generally don't want to see others "not comfortable." It's a natural response to want to alleviate someone's discomfort, even in a business situation.

And so the default response would be then how can we take this discomfort away.

But don't be dismissive of this tactic due to its simplicity. It works... and... it's powerful!

Try it out for yourself and let me know how it goes.