How to get psychological compliance from just about anyone.
You know, when it comes to copywriting, advertising, marketing, and sales, at the end of the day, all we're really trying to do is get people to do what we
want them to do... ...And when it comes to having them do what we want them to do, there are typically two categories of approaches we can take... ...The telling them what to do, and asking them them to do it.
Telling them what to do is force and is always met with resistance and thus has to be overpowered by logic, reason, proof, pressure and every other trick in the book...
...Usually it gets the job done, but often doesn't produce a very good customer.
Yet, on the other hand we can ask them, and when it comes to asking them to do it, there are a few approaches we can take.
One...we can say, "Can you do ________?" Two...we can say, "Do you want
to ________?" Both of these are going to be me with resistance charged by "Why?", and if you can't answer their "Why?", it falls apart... ...
This leaves us with one and only and the most powerful psychological compliance sentence you can use with anyone, and that is...
"Do you think you can ________?"
Here you're asking them if they can THINK, yet their brain will translate it over to DOING IT and they'll do it.
So say you go to someone and say "Can you get get me ________?", they'll typically respond with "Why?" and then you have to answer, hence why
in Cialidnis book, if you add the word "because" before things, it makes the compliance go up.
But by just changing it to "Do you THINK you can get get me ________?", 9/10 they'll say "YES".
To test this out...when you're near someone, say "Do you think you can grab me something at the gas station?". "Do you think you can grab me some food?" "Do
you think you can get me some water?" "Do you think we can go ________ instead of ________?"
Start using this structure and you'll see people agreeing with you and doing it and they have no idea what you just did yet it works on them.
Been using this one for a very very long time and now you can use it too. - Alen P.S. Pay attention to the amount
of "psychological pull" the "do you think" version has vs the others, and you'll see it's affect on you.
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