As you know, influencer marketing currently owns a big chunk of the marketing universe.

 

There are all types of influencers in all types of markets.

 

I remember watching an interview with Kim Kardashian one time (I'm sure there was nothing else on TV)... and... 

 

She recalled the time a fashion brand wanted to pay her $1,000,000 for making ONE post on her social media.

 

Yes, you read correctly. A cool mil for an Instagram post. (She declined, by the way, because of reasons related to Kanye West).

 

It just goes to show you to what lengths companies are willing to go to get their message out in front of influencers' audiences.

Anyway...

 

My message today is actually NOT about famous influencer marketing.

 

It's actually about using your employees, colleagues and other fans of yours in your marketing.

 

For example, if you have loyal employees who are willing to talk about why they love their job, that's influencer marketing.

 

For example, if you have former or current clients willing to relate their amazing experience with your business, that's influencer marketing.

 

For example, if someone in your community or professional circle will step up and tell the world how professional and hard-working you are, that's influencer marketing.

 

These can be in writing -- but better if on video. And then post to social media.

 

You'd be surprised to hear this, but the "Average Joe" who says nice things about you can be very impactful... because people can relate to other everyday people.

 

There's plenty you can do with influencer marketing without have to pay and arm and a leg.

 

Your best spokespeople might be arms length away.