[CONTINUED...] Marketing Trends 2024

Published: Tue, 03/19/24

Dear ,

(Continued...) Good article from Yahoo.com.

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Top 20 Marketing Trends of 2024

NUMBERS 9-1

9. Hyper Personalization

Personalization is not just a buzzword in marketing. To attract and retain the right audience, brands must ensure that companies are offering personalized experiences to their customers. This can be achieved by customization of products, messages, deals, offers, and newsletters. To offer hyper personalized messages, marketers must be able to study the customer journey of each customer separately.

8. The Integration of AR & VR

Augmented and virtual reality are expected to make a comeback in marketing. Brands are expected to develop more immersive brand experiences for customers. Companies may execute such by using interactive product demonstrations, virtual try-ons, and gamified campaigns. Companies can ensure they are providing personalized experiences to their audience.

7. Emphasis on Privacy & Data Protection

Data privacy and data protection are key marketing trends of 2024. Customers are now more concerned about how their data is being used by companies. Brands must give more control to customers on how they allow their data to be used. Data encryption and biometric authentication are just a few ways to ensure consumer data is protected.

6. Focused Social Media Channels

While having a strong social media presence is important, brands need to ensure they are investing in the right platforms. For instance, aiming to have a large presence on Instagram for a B2B business may not be the best marketing strategy. Focusing on specific social media platforms that align with the nature of business is one of the marketing trends of 2024.

5. Shorter Video Content

Videos will continue to dominate the content domain. Reels and short video content is becoming increasingly popular and therefore marketers should focus on developing strategies to deliver their message in under 30-40 seconds.

4. User Generated Video Content

User generated content is garnering immense attention from marketers across the globe. User generated content is content created by unpaid contributors or customers for a business. These could include product reviews, social media content, images, blog posts, or customer testimonials. Since videos are more likely to garner engagement, marketers may prefer user generated video content.

3. Partnership Marketing

Partnership marketing is one of the mega marketing trends in 2024. Partnership marketing is based on collaboration and mutually beneficial relationships. These partnerships allow entities to attract potential customers. These partnerships can either be long-term or short-term in nature.

2. Nano & Micro Influencer Marketing

Influencer marketing is a great way to attract the masses. However, marketers are now more interested in micro-influencers. Targeting influencers with a low follower count is primarily because the content may be more specific and niche and therefore more impactful.

1. The Dominance of Artificial Intelligence

The growing role of artificial intelligence in marketing is not a surprise. Marketers are increasingly using artificial intelligence to streamline marketing operations, automate content, enhance personalization, create chat bots, and boost campaign performance.

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Until next time...

And, remember, K.I.C. (Keep It Coptic).

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

Your friend,

Nader

Founder of the Coptic Chamber

ABOUT NADER ANISE

For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.

Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.

Nader has educated over 25,000 business owners from all around the world on sales and marketing.

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

3 AMAZING FACTS ABOUT NADER ANISE, ESQ.

FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.

FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."

FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.

(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."

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