Yes, you heard me!
Dear ,
It might
surprised you (shock you is more like it) to hear me tell you to stop selling.
After all, I'm the one who's usually on your case that you're not selling enough, right?
Well, today's message is about how to sell without selling.
No aggressiveness...
No annoying pestering...
No chasing after anyone...
Yes, There Is An Easier Way!
Would you like to "bypass" the sales process, make it less stressful and less pushy?
Yes,
there is a way... it's called simply asking questions.
If you ask your prospect all the right questions, the prospect will SELL THEMSELVES. Why? Because their answers will naturally lead them to what you're selling.
Let's say you own a computer repair company and want to sell your customer on a monthly or yearly subscription... but... you don't want to press them heavily on buying.
If you ask the correct series of questions, the sale will almost be made for for you.
So For Example...
YOU (Computer Repair Co.): How often would you estimate you need computer help?
PROSPECT: Probably about twice a month. Sometimes three times.
YOU: May I ask what you pay for every sales call?
PROSPECT: Let's see... I would say about $85 per hour every time, sometimes more.
YOU: So, in an average month, you might pay around $170 for computer service, on the low end?
PROSPECT:
Yes.
YOU: Would it be attractive to you if you only paid $125 per month, for up to THREE service calls... and anything beyond that is only $65 per hour? That way, you're saving around between $100-$150 per month.
PROSPECT: Yes, of course, that would be better.
YOU: Well, that's the program that we're offering today. It's very easy to sign up and we guarantee our work. Would you prefer using a credit card for Zelle?
(Do you see what I did with the Option A or Option B close?)
PROSPECT: Let's do Zelle.
______________________
You see... you want to ask the questions that lead the prospect to a no-brainer
yes. You need to ask the right questions... AND... you need to have a no-brainer offer.
And, yes, this approach (or some form of this approach) can work for almost EVERY TYPE OF BUSINESS.
Just ask the right questions... and lead them to sell themselves. Done.
Until next time...
