Why this question is worth $$
Dear ,
In my over 30 years of marketing and business consulting, I RARELY see a business owner who asks this question:
"What Else Would My Customer/Client/Patient Be Interested
In?"
The reason you ask this question is because, once you know the answer to that, you can establish relationships with those businesses...
And Then You Profit From That
Relationship
Let me explain:
If I were a Realtor, I would not only focus on buying and selling houses, I would also establish a business relationship with:
1 -- A
moving company
2 -- A local furniture company (not a chain)
3 -- A mortgage broker
4 -- A title company
5 -- A real estate attorney
6 -- An insurance broker
7 -- An interior designer
8 -- A local building supply company (not a chain)
9 -- A nail/hair salon
10 -- A credit repair company
11 -- A storage unit facility
12 -- A landscaper
etc...
And when I say establish a "business relationship," I mean a FINANCIAL relationship, where you refer a client to the business and get some type of finder's fee or compensation or other type of financial benefit (some professions do not allow this, so watch out for the rules of ethics).
My point is, either the
"What else?" question is often overlooked by small business owners... or... they don't think of formalizing and monetizing this type of relationship. That's a big mistake.
Having set, established business relationships can boost your income 10 or 20% (or more) per year... WITHOUT DOING ANY EXTRA WORK ON YOUR PART! Only make the referral.
Just approach the business owners, explain that you are a Realtor, and ask them if they are willing to structure some type of financial arrangement where they compensate you for the referral.
If the biz owner has even one iota of business savvy, they will be eager to take you up on your offer.
And, If You're Not a Realtor, I Bet You Can Apply This Concept to YOUR Business Somehow
Almost every business in the world can establish a solid financial business relationship with other businesses (to
varying degrees). Just make a list of those businesses that have a direct or indirect relationship to yours -- and then approach them.
It just takes doing the initial legwork and some follow up.
But it's easy and can put
a nice chunk of change in your pocket.
Until next time...
