Dear , How Do You Communicate Your Awesomeness Without Sounding Pompous? Cuz no one wants to sound
pompous, right? Right! One of the barriers to a sale is skepticism. The prospect will probably be skeptical in dealing with you for a host of reasons. At least initially. Internally, you want to shake your prospect
not to fear because you've done some really great things for your clients and that, let's face it, YOU'RE AWESOME! (Obviously, you can't really say that because it sounds so arrogant.)
What to do?
Tip #1: Tell Stories. Use your experiences with previous clients or customers to communicate
the successes you've had. Tell your client about the one time you were faced with an insurmountable challenge and overcame it... or... when you used a particular skill to figure out your client's big dilemma. Tell the story. Give the details. We love hearing stories (everybody does!). This technique is especially effective if your story directly relates to the item or service you're selling. The closer the correlation, the better.
Tip #2: Share Your Testimonials or Thank You Letters. There's nothing more effective in selling than testimonials. (Heck, an entire industry is built on customer testimonials and reviews, e.g., Trip Advisor, Yelp, etc.). So, make it a point to share whatever testimonials you have from satisfied customers with your new and potential ones. Post them on social media, include them in your marketing materials and let the testimonials sell
for you.
Tip #3: Use the News to Your Advantage. Are there any hot news topics out there that are stumping the experts -- but can help showcase your expertise? Well, tell your customer about it -- and how you'd solve it. (Ahem, but please stay away from politics! You never know if your political speak will turns someone off.) For example, if you sell insurance, and there
are topics in the news related to health care... or the inheritance tax... or wildfires... bring up the news item and propose a solution that's within your wheelhouse. If it's extremely creative, you get bonus points! Using this technique demonstrates your expertise -- without you having to say a single word about your awesomeness. Until
next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go
to: Your
friend, Nader Founder of the Coptic Chamber ABOUT NADER ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall
Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education,
insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising." FACT #3: Nader landed on
the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message:
"You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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