Dear ,
Post by Alen Sultanic on what ails consumers right now. Alen is a brilliant
and insightful marketer (slightly edited):
"As technology allows us to create more easily and removes limitations, the more choices we have and thus, the more decisions we have to make.
There's only so
much we can consume at any given moment and when we hit peak levels of consumption, fatigue of consumption kicks in.
I'm seeing it everywhere, from personal to offers, to content creators.
Personally, I used
to be big into conspiracy theories, but these days...the fatigue of conspiracy theories has reached its peak and I haven't even looked into it in quite a while, just don't care anymore.
There are other areas as well, and as for the people I'm mentoring, the undertone of dating offers is touching dating fatigue, which is a real thing in the real
world.
It's happening across the board from biz-op, to weight loss, to dating, to survival.
Pay attention to fatigue, and you'll notice it everywhere, it creates this sluggish movement of
audiences.
Fatigue is generated from the same emotions being generated in the audience without analog emotions to offset and rebalance them.
Whereas before they wanted to expand energy, now they do so because
they have to, that's a big difference and it's everywhere...and the #1 way to combat fatigue is through simplification.
I have a mental model I use in everything, which is to maximize, minimize, and simplify.
Maximize outcomes, minimize effort and inputs to get the outcomes, and simplify the process.
Using this mental model allows me to side-step fatigue in my work and reduce it for them and thus opening up audiences to more possibilities.
Once you know how to open them up to possibilities, then you've created an "open-minded" customer, who is also a "changeable" customer, and it's a lot more difficult to sell anything without them being open-minded and changeable."
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Until next time...
