Dear ,
First thing's first:
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Second,
Here are 15 Tips for Video Marketing (from
readwrite.com):
(Nader's note: This year, I did more videos, but God willing, I plan on doing much more in the future.
IF YOU'RE NOT DOING VIDEO MARKETING, YOU'RE MISSING OUT BIG
TIME.
I give you this advice [and I tell it to myself].)
1. Identify Your Target Audience
2. Choose The Right Platform
Popular platforms
include YouTube, Facebook, TikTok, Instagram Reels and Stories, and LinkedIn Video. Each platform has its own unique features that can help you reach your goals.
3. Create Eye-catching Visuals
Your visuals are what will draw people in and keep them hooked throughout the video.
Create visually appealing graphics and animations by using high-quality images and professional editing tools like Videoleap, which offers rich libraries of community-generated templates that are super simple to repurpose.
4. Define Your Objectives and Goals
Before you start creating videos, think about what you want to achieve with them.
- Do you want to increase brand awareness?
- Generate leads?
- Increase
sales?
5. Choose The Right Call To Action (CTA)
The next step in perfecting your small business video marketing plan is to choose the right CTA. It should be attention-grabbing and encourage viewers to take action.
Once you have chosen a CTA, make sure it’s visible and easy to find in the video so that it can effectively guide people toward taking action.
6. Optimize Your Videos For SEO
Search engine optimization (SEO) is essential for reaching more potential customers online, and videos are no exception.
7. Analyze Your Performance
Pay attention to engagement metrics such as click-through rates, watch time, and comment counts so you can see how effective or engaging your content has been.
8. Leverage Influencers
An easy way to boost
views for your videos is to leverage influencers. Reach out to influencers who have a large following in your niche and ask them to promote or feature your content in one of their posts.
9. Repurpose Content
Don’t neglect the content you’ve already created!
Repurposing content can save time and money while helping you increase reach and engagement at the same time.
10. Cross Post On Several Social Channels
Consider creating video content specifically for each of the social media platforms you use and sharing it regularly. Not only will this help you increase your reach,
but it will also show that you’re engaged with your customers and willing to go the extra mile.
11. Develop A Consistent Video Style
Creating videos that are consistent in terms of style and messaging will help you establish a recognizable brand identity..
12. Focus On Quality Over
Quantity
13. Optimize For Different Platforms
When creating videos for marketing purposes, it’s important to remember that different platforms have different optimum
lengths and formats.
14. Incorporate Captions and Subtitles
15. Track Your Results
Until next time...