Dear ,
Supposedly only two people in the world know the formula for Coca-Cola.
They're rarely allowed to appear together and they're not allowed to fly together in case the plane crashes.
That makes the Coca-Cola formula pretty valuable, wouldn't you say?
Could There Be Something Even More Valuable than the Recipe for America's Favorite Cola?
Shockingly... yes... there is.
You know what it is?
It's this simple formula for growing your business.
Really simple.
Over the last 30+ years in marketing and advertising... over 25 years in law... I've been hired more times than I can count for my opinion, my advice.
Clients have paid hefty sums to get me one-on-one for a consultation. I say this not to brag, but to demonstrate the power and importance of
what I'm about to tell you.
It works every time.
Read it. Read it silently... read it aloud... and then read it a few more times.
It's one of the most important formulas for creating growth in your company, yet
one of the simplest.
Simple is good, wouldn't you agree?
And you won't have to pay 3 or 4 or 5 figures for it (it's not a "secret" formula or anything, it's readily out there -- it's just most people have never heard it reduced to this before):
There Are Only 3 Basic Ways to Grow a Business. Any Business:
1. Increase the number of customers/clients/patients
2. Increase the size of the transaction (customer spends $230 with you instead of
$150)
3. Increase the purchasing frequency (customer buys from you 4 times a year instead of 1 or 2).
(Yes, there may be some nuances with every businesses, but pretty much all businesses follow this formula.)
If you do any one of those, or
ALL (even better), your business will grow (all things being equal).
See, I told you it was simple. But also profound at the same time.
Your job as a business owner is to dissect each of the three parts and see how you can implement them.
That's all there is to it.
If you can increase each one by only 1-2% every month, your cumulative growth by the end of the year would be beyond impressive.
Sometimes we unnecessarily
complicate things, but as you can see, when you break things down and simplify them, they're much easier to handle.
I hope this helps you and hope you can start implementing this ASAP.
Until next time...
