Dear , Quick question: When someone asks you what you do, how do you
answer? Just so you know... If you go on and on about the ins and outs of your business... how long you've been doing it... all the different things that make you feel "validated" by your work, etc., etc from the first second., I have news for you: You're Doing It All Wrong! Consider the first words out of your mouth like the headline of an ad: it must be attention-grabbing and concise. You must be able to convey what
you do in one sentence. No more. This is what we refer to as an elevator pitch. Any longer than one sentence and you'll lose the other person, especially if it's your first time meeting them.
So, when someone asks me about the Coptic Chamber, I reply:
"We help Coptic business owners connect, grow and succeed." (One short, succinct sentence.)
From there, if I get the follow up question of, "Wow, that sounds interesting, tell me more..." or "I didn't know there were that many Coptic business owners," then I know I've hooked them. Then I can elaborate.
And,
what about you?
What's your (one-sentence) elevator speech when someone asks you what do you do? P.S. You don't want to make your elevator speech too short, either. Saying, 'I'm a Realtor" doesn't say enough. It's better to say, "I'm a Realtor in Atlanta who helps takes the hassle
out of buying or selling a home. And if the follow up is, "How do you do that?" You've succeeded! Until next time... As always, K.I.C.
(Keep It Coptic)! Your friend, Nader Founder of the Coptic
Chamber ABOUT NADER ANISE For the last 30 years, Nader’s talents as
a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor
business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners
from all around the world on sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press
release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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