Dear ,
First of all, Happy Feast of the Apostles. May it be a blessed day for you. The prayers of St. Peter and Paul be with us.
On to the newsletter...
It's not easy to change one's way of thinking. It often takes time and sometimes
takes a jolt of reality.
Well, consider this your jolt.
A big problem I see with many of my clients and Coptic Chamber members is they're stuck playing "small ball." They're set and comfortable in their ways... and lack innovation..
So, today I have a few questions for you:
What's Your BIG IDEA?
What Are You Doing In Your Business
That's Earth-Shattering?
How Do You Plan on Outdoing Yourself
This Year Over Last Year?
How Are You Pushing the Envelope In Your
Marketing or Business Strategy?
If you continue doing the same thing you've always done... operate your business like you always have... continue thinking inside the box instead of
venturing outside the box once in awhile... you will make your competition very happy. That's not something you want to do.
So, when I say "GO BIG," what do I mean? I mean look at various aspects of your business and see how you can CRANK IT UP!
For example:
1. Have you made a BIG OFFER to your current list of customers or new customers? Offers that are irresistible and can get the blood flowing again in your company.
2. Have you made a BIG PROMISE to attract new business? Make a promise that's extraordinary (but
deliverable) and watch customers flock to you.
3. Have you set BIG GOALS for your business? Enough with crawling. It's time to sprint! Expand your goals and stretch your capabilities.
4. Have you bought BIG EQUIPMENT OR TECHNOLOGY OR
AI to potentially make your business 2 or 3 or 5 times more productive?
5. Have you made a BIG HIRE, i.e. brought someone on board who can help free up your time and be a contact person for your customers/clients/patients?
6. Have you come up
with any BIG IDEAS that will potentially reshape your business for explosive growth? If you were with us back at COPTIC-CON 2019, you heard Dr. Andrew Nashed give a gripping presentation on how to come up with big, breakthrough ideas (almost 4 years ago -- wow, time flies!).
7. Have you come up with a BIG SHIFT in how you run, market or manage your
business? For example, maybe you have committed to getting a testimonial from every satisfied customer in writing, and if possible, in video.
8. Are you considering a BIG EXPANSION for your business? More office space? Relocation? Add a new location? Merge with another company/firm/practice?
I'm sure you can think of many other ways of GOING BIG in your business that I haven't mentioned here. I'd love to hear your thoughts. But, more importantly, I'd love to see you GO BIG in some way. Any way.
Until next time...
