Dear , Just a quick reminder of what getting leads is all about. When someone responds to your Facebook
ad or your social media post or listing in a directory, it's because they're basically raising their hand and letting you they're interested in what you're offering. It's like if you've watched the show "Cake Boss," Buddy, the star of the show will usually asks the question to the people he delivers the cake to: "Who Wants Cake?" And then the crowd will reply by raising their hands or screaming, "I do!" Much in the same way, your lead generating ad, post or video should seek to do the same
thing. Qualify the prospect by getting them to raise their hand and indicate their interest in your product or service. They do that, of course, by contacting you. The biggest mistake business owners make in running lead generation is, believe it or not, giving too much information. That's a big no-no, not because you're trying to hide something but because the objective in lead
generation is to say just enough to pique the reader (or viewer's) curiosity. Say just enough so they have a good idea of what's being offered... but not too much so that you're giving away all the details. Revealing too much in the lead generation device removes the intrigue and
allows the person to decide, right then and there, if they want to do business with you. That's what you definitely don't want. You want the lead generation to get them to call you so that you can tell them more on your own terms: in person, over the phone, etc. So I suggest that you seriously review what you're doing now in terms of how you're obtaining leads. I'd bet there's a good
chance you're telling them too much right off the bat. And, if that's not the case, you might need to do a better job working the element of curiosity better into the ad.
Until next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have
generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of
industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on
sales and marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press
release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
|
|
