Let's imagine this...
I tell about this little-known secret strategy that only the top 5% of entrepreneurs knows.
Probably even less than 5 percent.
I share it with you secretly (clients have paid me tens of thousands of dollars for this nugget of gold)... and you decide to implement it right away (yes, it's that simple.)
And guess what? Within one week of following my secret...
You Start Doubling Your Sales!
You're closing every new client...
You're getting bombarded with quality referrals...
You're suddenly becoming a revenue-generating machine!
All because of that one little secret I shared with you.
Are You Ready for Me to Share the Secret with You?
Do You Really Want to Know It?
Now, unless you have no pulse, you're probably screaming, YES!!! TELL ME!!!
Well, here's the shocking news: I just
did.
You see, little did you realize, I just sold you on a concept... an idea... a "secret."
I didn't tell you how to do it or here are the steps or here is a testimonial about this secret strategy. None of that.
Yes, you were already 80% sold on what I was offering. Why? Because...
I SOLD YOU THE RESULT!
I put you in the frame of mind of you reaping
the benefits of the result. THAT'S THE SECRET!
Remember how I started this email: "Let's imagine this..."
Simply by saying that, I prepared you for the "what if?" scenario. Your mind instantly opened to the possibilities of what I was selling you. AND, THAT'S THE
SECRET!
How Do You Apply This to YOUR Business?
When you're pitching your client or customer, sell them on the results your product or service will deliver. Remember, people don't buy from you because they want to purchase what you're selling... they're buying from you because they want the end-result that will follow.
If you're a financial planner, sell the financial peace of mind, freedom to travel and enjoy kids and grandkids,
flexibility to handle unexpected expenses, etc.. THAT'S REALLY WANT CLIENTS WANT.
If you do computer maintenance, sell the security of not having to worry about spam, safeguarding your privacy and files, never having to deal with the dreaded blue screen of death again, etc. THAT'S REALLY WANT CLIENTS WANT.
If you're a dentist, sell the confidence and attractiveness of a new smile, freedom from pain, ability to not worry about embarrassing eating accidents, etc. THAT'S REALLY WANT PATIENTS WANT.
And so forth...
You get the idea. You can apply this "Selling the end-result" concept to any business.
Try it and let me know how it goes.
P.S. The word "secret" is still one of the most powerful words in marketing. Especially if I tell you not to share it. :)
