How are you possibly running a business without doing these 3 things? Dear , Last month, several people asked me different variations of the same
question: What's the Best Way to Build My Business Efficiently and Have Massive Success? First of all, success leaves behind clues. "Obscene" success, too. While my answer varied slightly from person to person, here's the gist of it: This sounds like a simple question, but actually, there are quite a few complexities that come into play. There are many parts to the marketing puzzle. But, at the very least, keep these three things in mind: 1. Before you implement any type of strategy, you must answer this question satisfactorily: How are you different than every other _____________ (fill in your business) out there... and what can you offer your clients/customers that no one else can?
2. Once you've answered #1, and communicate it to the
world CONSISTENTLY, go for the lowest hanging fruit and start picking. What do I mean? It means that you should tap your list of current and previous clients and market to them. This will be your best and least expensive marketing path. Market to them continually and directly... incentivize them to send you referrals... send them emails and newsletters... and create a clear and omnipresent channel of communication with them. Satisfied clients are your best marketing
tool. 3. Educate, educate, educate. Most service fields benefit a great deal from alerting your prospects of potential pitfalls and educating them on how you can solve their problems. Showcase your expertise through every and any means possible. It doesn't have to be an elaborate, expensive endeavor. The idea is for people to a get a taste of your expertise and then want
to learn more about your services. Also, educating your prospect projects you as an authority/expert in your field. That's important. This, of course, isn't an exhaustive list, but it helps you lay some of the foundation before spending any money on advertising. I'll have much more to say about this in the future... Reminder: Our Northeast Coptic Chamber dinner
will be here before you know it. Get your tickets now while you're thinking about it. NJ/NY/CT/PA Coptic Chamber Networking Business Dinner DATE: June 4, 2023 TIME: 5pm - 8pm PLACE: Grand Marquis CITY: Old Bridge, NJ WHY ATTEND? If you are a business owner/entrepreneur or professional, this is the ideal opportunity to be amongst some of the smartest, most
talented and SUPER WELL-CONNECTED Copts in the Northeast. If you want to network, build your business with solid relationships and enjoy a great time with some great people, DO NOT MISS THIS.
The Movers and Shakers of the Coptic Community...
Last year when we had this event, we sold out.
Quickly. I expect the same thing to happen again this year... maybe even quicker than last year because some people have been waiting for this event all
year! You'll rub shoulders with some of the top Coptic leaders of industry -- talk to them about joint venture opportunities, exchange leads and referrals or just pick
their brain on a new project you might be working on. There's no way to lose -- you have everything to gain! P.S. You should also think about getting a ticket for your spouse, friends, business partners, associates, or others who love to support Coptic events and are
business minded. Here's the link one last time: https://coptic-chamber.ticketbud.com/june-4-dinner |
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Until next time... And, remember, K.I.C. (Keep It Coptic). To
read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated
hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries,
including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and
marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press
release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
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