Here's an easy formula... Dear , Please don't write any type of ad, promotion, sales letter, brochure, funnel, webpage, (sometimes even social media post), etc., without having a compelling headline. This is advertising
101. However, you'd be shocked at the number of business owners who flub this part (or they'll put the name of their business as the headline, which is just as weak). My friend, Doug D'Anna, marketing and copywriting extraordinaire, has a great little checklist for how to write a super
effective headline. He's what Doug says: ____________________ Here are six tips for writing a persuasive headline: - Keep it short and to the point: A headline should be brief and convey the main message or idea in as few words as possible.
- Use strong, action-oriented language: Use
verbs that encourage the reader to take action, such as "discover," "learn," or "start."
- Make a bold promise or claim: A headline that makes a bold promise or claim can be very persuasive, as it shows the reader what they can expect from the
content.
- Use emotional language:
Words that tap into the reader's emotions, such as "amazing," "miracle," or "incredible," can be effective in persuading the reader to take action.
- Use numbers and statistics: Including numbers and statistics in a headline can add credibility and make the message more persuasive.
- Test and refine: Try out different
headlines and see which ones are most effective in persuading the reader to take action. Be willing to revise and refine the headline until it is as effective as possible.
Because I have tested over 1000 different headlines in the course of my career, I have been blessed to see what works and what doesn't.
This is how I created my Million-Dollar Copywriting Formula. When you know what works and what doesn't, you can avoid mistakes others will make while increasing the effectiveness of your
copy. ____________________ So, step one is to get you to regularly use headlines in your marketing materials. Step two is write the best words that cause the reader to be glued to what you have to say. It takes some practice, but you can do it! P.S. If
you're shooting a video or giving a speech, you want to start off, right off the bat, with an electric first line to get the viewer's attention (which in essence acts like a headline). Until next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader Founder of the Coptic Chamber ABOUT NADER ANISE For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated
hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today. Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries,
including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others. Nader has educated over 25,000 business owners from all around the world on sales and
marketing. To read Nader Anise's bio on Wikipedia, go to: 3 AMAZING FACTS ABOUT NADER ANISE, ESQ. FACT #1: In 2001, Nader wrote a one page press
release that generated over $2,200,000 in free national publicity. FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on
advertising." FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word. (BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..." Subscribe to our YouTube channel: Did you enjoy this newsletter? Please share it using one of the buttons below: |
|
|
