Do you know about the Rule of 52? Dear , I'm sharing a post by my friend and marketing superstar Trevor "ToeCracker" Crook. What he says is totally on point: ________________________________________ . . . THE Easiest Way to at Least DOUBLE Your Sales . . . WITHOUT Investing in Advertising . . .
How Many Referrals Can YOU Get in Your Business . . . ?
When I first started to study direct response marketing back in
2001, something which clearly stood out to me was something Dan Kennedy had written about in one of his books.
It was about Joe Girard, the author of "How to Sell Anything to Anybody."
He was so good at selling, he was repeatedly recognized by the Guinness Book of World Records.
Joe discover long before the invention of the internet and well before social media was event a wet dream . . . the “Rule of 52.”
He discovered that 52 people on average attended both weddings and funerals.
In marketing to consumers, Joe concluded each customer/client has the potential of referring fifty-two other customers/clients to you.
Even if I cut his number in half, ask yourself:
"Is your business averaging 26 referrals per
customer?"
Probably not.
Most average anywhere from less than one to three . .
.
Which means you have massive room for improvement.
When you have astonished a client so much they rave about you and
refer their friends and loved ones . . . what do you think that will do for your business?
Since the explosion of social media . . . in reality, it’s easy to assume on average people know 252 people these days.
Likely a whole lot more.
They can post about you on Facebook, Instragram, Twitter, LinkedIn and do
reviews etc. Their post/review can be a glowing recommendation when you astonish them.
Piss them off by giving poor service or doing shoddy work . . . they will tell ten times as many people . . . leave bad reviews and bad mouth
you.
In business, you are only as good as your last sale.
I will leave you with a quote . . .
"When YOU Can Touch Your Prospect’s Heart . . . They Will Let You Touch Their Wallet" _________________________________________ Until next time... And,
remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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