I hope this is never you... Dear , Last week, I was shopping in the men's department of an upscale department store.
This store prides itself on impeccable customer service. I was wearing shorts, a baseball cap and wasn't shaved. I may not have been "looking the part" of belonging in such a store, but I was ready to drop some serious bank. I have some trips coming up and I was shopping for suits, dress pants,
shirts, ties, shoes, etc. (I do like my brand names.) There were at least two salespeople who looked free to me. Chatting amongst themselves, laughing it up and pretty much ignoring me. They didn't even greet me when I walked in. I had be in the men's department for at least 10 minutes... and nothing. Finally, frustrated and somewhat amazed at
the lack of service, I asked for help. I wanted to know if they carried a certain dress shirt in my size (maybe in the back, in the stock room?). The younger salesperson seemed annoyed and S-L-O-W-L-Y walked towards a side door to supposedly check for me.
Five minutes later, the salesperson was no where to be found... and neither was I. I left the store. And so did my money. The moral of the story: 1 -- NEVER judge a book by its cover. Some of the most low key individuals could be your best
customers/clients. 2 -- NEVER frustrate your customer and force them to have to ask for help. Be available. Give them options to contact you. Make yourself accessible whenever possible. it matters. And they'll appreciate it. Until next time... And, remember, K.I.C. (Keep It Coptic). To read Nader Anise's bio on Wikipedia, go to: Your friend, Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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