What's your foot in the door

Published: Mon, 10/18/21

Dear ,

One of the best ways to ignite a relationship with a client or customer, is to let them sample what you offer.

It's called the "Foot in the Door" technique.

From feinternational.com:

4. Use the Foot-in-the-Door Technique

The foot-in-the-door concept is all about increasing compliance rates and influencing consumers into making a purchasing decision. Robert Cialdini experimented with this technique with contributions to the American Cancer Society. Two donor requests were made:

Would you be willing to help by giving a donation?
Would you be willing to help by giving a donation? Every penny will help.

When using the second variation, people were almost twice as likely to donate. More importantly, people that were asked for a donation with the penny statement did not donate less than the others.

How can you implement this into your marketing strategy? Typically, free trials are a good way to get consumers using your product or service. Once the free trial ends they can upgrade to the paid model.

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Pretty soon the door will shut for 2021...

If you haven't signed up for Coptic-Con yet, you can go here: www.coptic-con.com for more info and to reserve your spot.

I believe as of right now, there are only one or two spots left.

If you have already registered, thank you... and try to pull in a friend or two to register with you. They'll love you for it!

Until next time...

And, remember, K.I.C. (Keep It Coptic).

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

Your friend,

Nader

Founder of the Coptic Chamber

ABOUT NADER ANISE

For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.

Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.

Nader has educated over 25,000 business owners from all around the world on sales and marketing.

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

3 AMAZING FACTS ABOUT NADER ANISE, ESQ.

FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.

FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."

FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.

(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."

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