To read Nader Anise's bio on Wikipedia, go to:
Dear ,
(Note: If you haven't registered for Coptic-Con yet, you should go here to get your spot: www.coptic-con.com.)
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I love comeback stories, especially if it involves a company I like.
Check out this short Lego story. Notice how they nearly went bankrupt until they did one very important thing.
They realized what they were doing on their own simply wasn't cutting the muster. They needed to pull in well-known franchises to survive... and then ultimately... thrive.
Same with us. Sometimes we think we have it all figured out and all we need is ourselves. We resist outside influence. Hopefully, Lego will make you think twice about that mindset and consider your options.
(PS The photo above is of my boys and me about to build a Lego Classic Batman set. It was so much fun!)
Lego
Lego Company was founded by ole Kirk Christiansen, a carpenter from Denmark in 1932 and started the business by making wooden toys. In 1947, Lego changed the business of making wooden toys to making plastic toys and the company was an iconic name in the toy business. It was one of the best ideas that has made great sales in the history of toys mainly interlocking bricks. Lego bricks became one of the favorite toys for children because of the nature of their
innovation and friendliness.
In 2003 Lego toys started suffering losses and the company was virtually out of cash. Lego recorded loses of $300 million and the following year it was projected a loss of $ 400 million. Creativity combined with smart management brought in by Jorgen Vig Knudstorp the CEO of Lego, ultimately saved the company. He cut operation costs, introduced popular Lego lines like Ninjago and obtained franchises of ‘star wars.’ ‘Toy story’ and Lord of the Rings. It was through
these efforts of the CEO that saw Lego regain its status as one of the most favorite toys in the market
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Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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