To read Nader Anise's bio on Wikipedia, go to:
Dear ,
I always tell you about the importance of testimonials.
If you realized how important they are in growing your business you'd probably dedicate a GIGANTIC chunk of your time getting them.
But, to be honest, most entrepreneurs say they know the value of testimonials but do little beyond the standard request for an online review. If they even do that!
Here's an idea want to pass along to you.
In 2014, I created a BOOK OF REFERRALS to show every attorney who inquired about my marketing services. It was basically a compilation of the testimonials I had received over the last 10 or 15 years, had a designer lay them out and look all nice and fancy... and the result was...
A Deluge of New Clients!
Any time lawyers contacted my office to ask if I can help them with marketing, I mailed them a HARD COPY of the book of referrals, along with a cover letter.
Honestly, it was one of the most successful marketing initiatives I've ever implemented.
I still do it selectively, although I will have to update the book to include about 15 or 20 more referrals.
If you can implement this BOOK OF TESTIMONAILS concept to your business somehow, you'll see how incredibly effective it is.
If you have a bunch of online reviews, just gather them together and put them in a book.
That should do the trick!
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
Subscribe to our YouTube channel:
Did you enjoy this newsletter? Please share it using one of the buttons below:
|
|
|
