To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Every entrepreneur needs to have a little "cardiologist" in them.
Touching your prospect's heart (emotion) is one of the most important steps in making a sale.
It's typically the first step.
It's said that...
Before You Can Touch Their Wallet,
You Must First Touch Their Heart
In other words, you need an EMOTIONAL appeal to any product or service you're offering in order to make the prospect latch on to whatever it is you're selling.
Pretty much any business, any profession should follow this directive -- clothing store, financial planner, lawyer, insurance agent, consultant, Realtor, etc.
For example, the initial lure by a Realtor can be how perfect the beautiful house is to grow the family and create lasting memories. That's pure emotion.
But you don't stop there.
You must then turn to the logical part of the sale:
Sell With Emotions,
But Justify With Logic
That same Realtor would then talk about how great the school system is, taxes are low, etc.
Logical reasons to buy the house.
Get it?
Can you apply this concept to your business? I'm sure you can.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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