Hello?

Published: Thu, 07/29/21

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

Dear ,

Short and sweet.

Sometimes you want your communications to be straight to the point. Succinct.

When you pick up the phone and say "Hello?" there's no better way to tell the person on the other line that you're there and listening.

You don't need a diatribe to do that.

Compare that with a situation where your client/customer/patient DOESN'T want the short and sweet version.

Can you think of a situation?

Here it is, a classic: When you're asking someone to pull out their wallet and spend their hard earned dollars with you.

Or if there's a lot of money on the line or matters of importance (like your health) weighing in the balance. Same idea.

They don't want the short and sweet version. They want details, descriptions, examples, features and benefits. They want to be able to weigh the pros and the cons. They want to be as educated as possible before making a buying decision. They want to hear it all.

Sometimes entrepreneurs forget this distinction. Or they mix them up. There's a time and place to keep it short and a time to fill in all the details.

And, generally, the more money that's on the line, the more information they want.

Hope you keep this mind.

Have a great day!

Until next time...

And, remember, K.I.C. (Keep It Coptic).

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

Your friend,

Nader

Founder of the Coptic Chamber

ABOUT NADER ANISE

For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.

Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.

Nader has educated over 25,000 business owners from all around the world on sales and marketing.

To read Nader Anise's bio on Wikipedia, go to:

https://en.wikipedia.org/wiki/Nader_Anise

3 AMAZING FACTS ABOUT NADER ANISE, ESQ.

FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.

FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."

FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.

(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."

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