Is it really that basic?
To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Zig Zigler, arguably one of the greatest speakers and sales gurus ever, said:
"Every sale has five basic obstacles":
1. No need
2. No money
3. No hurry
4. No desire
5. No trust
The question is...
What Are You Going to Do About It?
How do you remedy the situation and get them to buy?
1. The way you get your prospect to see they need your product or service is by asking them questions regarding their needs. Sounds too simple, right? Actually, it's not. Once they give you answers, you use their information and apply it to what you're selling. It is essentially taking their reply and giving it back to them in a way that makes what you sell THE SOLUTION.
2. Frankly, it may be difficult to impossible to cure the no money problem. Short of them borrowing money, if they can't afford what you're offering, they can't afford it. That doesn't mean you should stop the sale at their first cry of poverty. Sometimes, people use the no money excuse to get out of the sale.
3. If a prospect feels no sense of urgency, they'll probably procrastinate, especially if it's a large amount purchase. It's your job to add urgency to the offer.
4. If there is no desire for your product then either you're targeting the wrong market (you're selling snow tires to people in Hawaii) or you haven't done a sufficient enough job discussing the features and BENEFITS.
5. You build trust by calling when you say you'll call, emailing when you say you'll email, and sending documents when you say you'll send them; also by sharing reviews and testimonials that speak highly of you. Also, Google yourself and make sure you don't have negative write ups (and if you do, work on clearing them). In addition, let your prospect know how important trust and integrity are to you -- and that you
won't compromise them for any reason (and actually mean it).
If you can clear these hurdles, you are much more likely to make the sale.
Have a great weekend!
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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