I've always told you about this...
To read Nader Anise's bio on Wikipedia, go to:
Dear ,
I've said it numerous times before.
I'll say it again.
Any ad you place, any video you make, any email you send, any speech you give, has to have one very important ingredient:
A HEADLINE (aka Attention-Grabber).
In the case of any ad, it's the large font statement or question all the way on top.
For an email, it's the first line and subject line.
In a video, it's the very first thing out of your mouth and thumbnail.
For a speech, it's your opening sentence or question.
Your "headline" MUST -- I repeat, MUST -- immediately grab your audience's attention and make them want to listen to/read more.
That's the job of a headline.
I see way too many small business owners send out marketing pieces that lack a headline or have a poor headline.
LIke take this headline I just read on a website for a bed linen company:
"Tired of Loose & Wrinkled Bed Sheets? Try This!"
At first impression, it might seem like a decent headline, right?
Well, it's not. It's not because, while some people may have complaints about loose and wrinkled sheets, most do not. Or at least, it's not such a huge issue that would cause them to seek an immediate solution.
The result? This ad will likely bomb and be mostly ineffective.
Wasted advertising dollars.
Please don't make the same mistake. Direct your headline to as large an audience in your target group as possible... and... appeal to their biggest pain points, not to an occasional "problem"?
Instead, a better headline would be:
Your Bed Sheets Are Making You Sick!
(And then the ad can talk about how good, comfortable bed sheets can result in a better night's rest... which means a healthier you. And everyone can relate to wanting to be healthier.)
See the difference?
Hope this helped. That's it for now.
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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