To read Nader Anise's bio on Wikipedia, go to:
Dear ,
(Slightly modified from David Ward Esq.'s newsletter)
You go to my website and read all about me and the services I offer. You like what you see.
I tell you to call to make an appointment. I tell you the number to call, the best time to call, who to ask for and what to say.
What’s missing?
I haven’t told you why.
Why should you make an appointment? What are the benefits? What will you learn or get? How will you be better off?
You shouldn’t assume a prospect knows this, even if it is obvious. You need to tell them.
Tell them they’ll learn their options and what you recommend. Tell them they can ask as many questions as they want and you’ll answer all of them. Tell them that at the end of the appointment, they’ll know what you can do to help them and what happens next.
Because that’s what they want. That’s the benefit. That’s why they will call.
Others tell people to call but don’t say why. They might say “give me a call” but that’s not what people want. They want solutions, relief from their pain or worry, a plan for moving forward.
That’s why they will call. That’s what you need to tell them.
Whatever you’re offering, tell people why they should accept your offer or do what you’re asking them to do. You want them to sign up for your newsletter? Tell them why. What will they learn, what will they get, how will they better off?
When you tell people the benefits, when you tell them what’s in it for them, more people will call or sign up or accept your offer.
You get more appointments, sign up more clients, and increase your income.
That’s why you tell people why.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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