To read Nader Anise's bio on Wikipedia, go to:
Dear ,
There are actually quite a few ways to make your business famous.
The one I want to touch on today will surprise you.
How do you make your business famous? MAKE THE FOUNDER FAMOUS.
That's right... focus on the founder -- YOU!
You see, unless you have many millions (or billions) of dollars to advertise and promote your business, no business by itself becomes famous.
You've heard this before -- people do business with people, not with businesses.
Who helped make Facebook famous? Mark Zuckerberg (whether you agree with his views/politics is another story -- I'm talking strictly business growth).
Who helped make Tesla famous? Elon Musk.
Who helped make Apple famous? Steve Jobs.
Who helped make Virgin Atlantic famous? Richard Branson.
I think you get the idea...
The problem is, so many entrepreneurs want to remain behind the scenes while trying to promote their business... believing that the business can somehow magically grow independently without a personality driving it. This is a mistake.
Yes, there are some exceptions where a business can skyrocket without piggybacking on the fame of the founder, but these businesses are literally one in a million. Those aren't good odds.
So, in summary, if you want to build a well known business, you need to build a personal brand.
Yes, YOU NEED TO SHINE IN THE FOREFRONT OF THE BUSINESS.
I'll give you more information on how to do that when I make the social media video I talked about last week.
If you have any questions, let me know.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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