Just like drunken gamblers, though, rookie biz owners tend to double down, and chase the flailing thing all the way to the bottom.
In fact, it's very common for newbies (and many veterans who should know better) to think they can FORCE the universe to reward them with success.
They work harder, they cash in legacies and dump funds into the beast, hoping for a miracle, no matter how dismal things are going.
I see versions of "but I can't quit now, I've invested too much already" thinking in almost every consultation I've done.
If it's not money, it's emotional investment. Or life-force.
Experienced marketers know even the coolest project can fail, and over a lifetime of being involved in biz, there WILL be failures amongst the successes.
In poker, the saying is "Money saved is money earned." Pro's fold a pair of Aces when it becomes obvious the other guy rivered a straight.
Yes, it pains you to muck 'em, but the money you save by not going down with the ship allows you to stay in the game.
Discipline is how you win.
That's biz, too.
The winners find ways to remain in the game, even when projects fail.
Know when to cut your losses, and move your attention to a new project (while mentally learning your lesson from the failure and boxing up the sting in some internal closet, where your brain can't hear the muffled cries of loss and grief).
You gotta be in this for the long haul if you're gonna be truly successful.
Never ignore the fact that almost all the grizzled pro's have war stories of failure and horror to share, cuz that's how it plays out over time.
Listen, learn, and carry on with a smile and the optimism of a guy who earned a good lesson.
And put it to use in your next adventure.
Now, go buy my book, you ungrateful mooches. (It’s on Amazon, via my name...)"
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