To read Nader Anise's bio on Wikipedia, go to:
Dear ,
My good friend, Joan Stewart (aka the Publicity Hound), recently wrote this in her newsletter.
If you've ever pitched the media for publicity... or if you plan on it... this is invaluable advice:
I'll bet you've done this.
You failed to research a media outlet where you wanted publicity for a book, product, service, cause, issue or event.
And because you failed to research, you couldn't customize it. But you emailed the pitch anyway.
Don't feel bad. Most people send the same cookie-cutter pitch to everyone on their media list.
Stop. Right. Now.
Pearl Lemon, an SEO agency in London, contacted me recently and asked my opinion on "the biggest mistake brands make when doing their own PR" for a blog post they're writing featuring 28 PR experts. Skipping research was an easy call.
-----> Research, I told them, lets you determine if the media outlet is appropriate for your pitch.
-----> It lets you identify the best staff member to direct your pitch to, along with contact info.
-----> It lets you use their name in the salutation of the email.
-----> And it allows you to personalize your pitch by referring to a previous article or body of work, letting the journalist, broadcaster or blogger know you know who they are, and what topics they cover.
Example of a customized pitch:
"Hi Jeff. Your article in the January issue of Home Security magazine listed the best tips for keeping homes safe from burglars. Your readers who don't own dogs might be interested in knowing about a new tool I created that mimics the sound of a barking dog when someone knocks at the door, or tries to break in, while the homeowner is away..."
Do you think Jeff would be eager to interview the person who wrote that? I would be!
Researching and sending customized pitches to 10 media outlets will usually bring you far greater results than sending the same pitch to 200 media outlets.
Why? Because the recipient of your pitch will think, "This is perfect for our audience."
When I receive the same generic pitch from people who want to write for my blog, but they never mention what they want to write about, I often think, “They have no clue who I am or what my readers want. They scraped my email address from a list of bloggers.”
You can find more examples of how to write customized pitches to accompany the same press release, and how to use pitches in tandem with a release, in my free course “89 Press Release Tips” at https://PublicityHound.com/prwriting No opt-in required. You can
read one tip a day, or fly through the entire course in a few days.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has educated over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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