Why do so many people forget this vital step?
To read Nader Anise's bio on Wikipedia, go to:
Dear ,
Regardless of what you're selling -- ANYTHING -- establishing rapport is key.
Rapport should precede any type of sales pitch.
You want to relate to the client, make them feel comfortable and make them connect with you before you ask for the sale.
So I wanted to share this great post with you by Cathy McReynolds that I found on the Gary Halbert Copy Club.
I am one of the admins there and thought it would be a worthwhile share.
Learn How To FORM a Relationship Like a Pro:
Do:
1. Be genuinely interested
2. Get THEM talking a lot
3. Listen more
4. Use me too a lot
5. Use words like: we, our
Don’t:
1. Have commission breath
2. Talk more
3. Disagree
4. Use the words: I, me or my
5. Be attached to the results
6. SEND Links without permission first.
Tips:
1. Look at their profile
2. Drop likes & comments
3. Ask questions: Why...When...Where...What
F= FROM/FAMILY
Where are you from?
Do you have a big family?
How many kids do you have? How old are they?
How long have you been married?
O – OCCUPATION
What’s your background?
What do you like about what
you do?
How long have you been
doing it?
How did you get started in
your business?
R= RECREATION
What do you do for fun?
Do you get to do it a lot?
Where's your favorite place
to go?
Do you play any sports?
M – MESSAGE
Identify their color personality type and their "hot buttons," so you can then effectively "deliver the message." Once you know that, start by saying:
Couldn’t help but notice that...
This may or may not be a fit for you ...
I’m curious are you open to....
Would you by chance be open to......
Rapport building does not take days, weeks, months or years, The longer you take to get to the ASK the harder it will be for you
After all the questions, and all of the rapport you’ve built, it’s time to invite them to take a look at your product or your business.
Until next time...
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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