To read Nader Anise's bio on Wikipedia, go to:
Dear ,
You ready for it?
It's simple, but sometimes we forget what #1 the reason is that makes people buy.
I don't care what you're selling -- THIS is why someone pulls the trigger, opens their wallet and gives you money.
VALUE!
A few days ago, my son Dimitri showed me a new basketball jersey that he purchased.
Dimitri: "Dad, how cool is this Michael Jordan jersey I just bought."
Me: "Hmmm... yes, it's cool. It looks expensive."
Dimitri: "See, that's the thing. This is normally like a $125 jersey... I got it for only $50!"
Me: "Oh, really? $50? I guess you can just add this to your collection of 50 other basketball jerseys... (eye roll)..."
Dimitri: "But it was only $50!"
And there you have it. Not only was it a good deal, it was a tremendous value.
At least, that's how he perceived it.
Truth be told, yes, it was deeply discounted. But he felt that for the amount of money he had to shell out, he was getting a tremendous value.
Apply this to real estate, retail, insurance, or any other business.
Give the customer more than they expect -- a tremendous value -- and you'll have them knocking down your door, and bringing plenty of other people with them.
VALUE.
Don't forget it.
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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