The word "free" still gets most people pretty excited.
So does "I baked you cookies."
But for the moment, let's focus on free. :)
Do you have anything in your business that you can offer to prospective customers/clients/patients that will lure them to want to buy from you?
I would have to believe, no matter what your business, surely there's something that has a high perceived value that you can offer for free.
If you're marketing model isn't set up that way, it's time you incorporate the power of free.
Why Kinds of Things
Am I Talking About?
There's literally an endless number of things you can use to entice a new customer.
Of course, it will differ from industry to industry, but here are a few simple ideas to get your creative juices flowing:
1. Free video explaining something of value or a new idea
2. Free ebook or report
3. Free newsletter
4. Free consultation
5. Free critique or evaluation
6. Free checklist (for something that's routinely tedious)
7. Free contest
8. Free delivery
9. Free introductory trial offer
10. Free workshop
11. Free sample
12. Free check up
...
And I'm sure there are plenty of others that you can think of.
Most of these will cost little to no money. The reason you do it is to give your customer a taste of your work and abilities, and hopefully they'll take the next step of hiring you.
Yes, after all these years, the power of free is still strong.
You'd be surprised what many people will do when they hear the word, "free."
