So I walked into Einstein's Bagels today.
They have a great egg sandwich and I was hungry. (My recommendation: order their egg sandwich on the cheesy hash brown bagel. YUM!)
Anyway...
I'm standing in line and I notice the man in front of me looking all professional. "Must be a lawyer," I thought to myself.
Through our masks and standing six feet apart, we struck up a conversation and I asked him if he was a lawyer.
Sure enough, he was.
After he answered me, he continued as if nothing happened, telling me how good the blueberry muffins were.
A. Yes, I'm well aware, Einsteins has some of the best blueberry muffins this side of the Western Hemisphere;
B. It took everything I had to not...
Punch Him In the Nose!
Why such aggression?
Well, I didn't really want to punch him in the nose... but... he did get me pretty worked up.
You see, I was a captive audience. He should have taken the opportunity to tell me a bit about himself, what kind of law he practices, and how he helps his clients.
How does he know I wasn't in need of his services?
The truth is, I wanted him to be...
Unfortunately, he did what most business owners do. Either they say nothing about their company or barely mention it. Most business people are poor self-promoters.
I dare say, you're probably hesitant to preach your business to strangers as well.
If you're comfortable telling the world about your business, great.
If you're not, promise me you'll work on it, ok?
