"Use A.I.D.A. to get more comments
A while ago, I shared a case study of how I generated $25,000 with 249 comments. That story surprised many, but it’s true. High-value comments can drive traffic to your blog, as well as help you establish a relationship with a blogger.
The 249 comments I left on other blogs sent me 3,973 visitors and six consulting leads. I was able to turn one of those leads into a $25,000 corporate speaking gig. In a nutshell, comments helped me acquire a new client.
You can create the same kind of results by turning the marketing strategy around. Instead of leaving comments on other blogs, allow other people to comment on your blog posts. A quick growth hack that you can implement today relies on the AIDA strategy.
AIDA stands for:
- A – Capture Attention
- I – Build Interest
- D- Create a strong Desire
- A – Call to Action
When you use the AIDA strategy, you’ll not only get valuable comments that can help motivate your ideal clients to contact you, but you’ll also get improved search rankings from the added text.
Here’s how to use the AIDA. marketing strategy to write content that readers will enjoy and that will prompt them to leave valuable comments:
Capture Attention: There are two places to capture attention on your blog. The first is the overall design, but the most crucial is your headline.
If your site design is weak, but your headline is strong, you may not attract tons of people. But, a design that’s user-friendly, professional and well-branded, coupled with a catchy headline, will inspire people to click the headline and read further.
Note: Use these headlines as a model to help you craft a better one. For example, let’s make the second headline even more clickable:
- The Psychology of Your Customers That You Didn’t Know
- How to Tap Into The Psychology of Your Customers and Earn More
Build Interest: You build interest in your blog post by starting off with a strong and persuasive introduction.
For example, Steve Kamb, founder of NerdFitness, usually starts his blog posts with an emotional question that tends to challenge the status quo:
Asking the right questions will prompt people to react in the comment box and share their own worldview. Open-ended questions create a space for people to respond fully to any question that they’ve been asked.
Starting your introduction with a question will get more people interested in your content. Then, once the interest is there, the desire to work with you or remain loyal fans increases.
Your introduction should also be brief and to the point. Remember, you can’t get readers to opt-in, buy or do extra work on the intro. But, you can use the intro to draw them inside the body, where you can convert them.
Create Desire: Good copywriters understand how to create desire for a particular product. One content marketing strategy for doing this uses subheadings, bullet points and quotes.
You can do the same. These elements will make your content easily digestible so that your ideal client will fall in love with it.
Use bullet points to format your content and your readers will find difficult topics easier to understand and implement.
Call-to-Action: A simple way to attract more clients is a gentle nudge that tells people what to do at the end of every blog post. Better calls-to-action are sometimes all you need to convert blog visitors into readers and readers into paying clients.
For example, if your blog post is about conversion rate optimization, you could use this conclusion:
Have you been trying to improve your sales conversion rates? I can help you out. Contact me today for a free strategy call.
Spencer Haws, the founder of Niche Pursuits, uses the same marketing strategy to generate comments on his blog posts. At the end of a recent blog post, here’s what he wrote:
You can use the AIDA marketing strategy when writing your blog posts and articles, creating videos, recording podcasts or giving a presentation. It works equally well for any kind of content."
