It's a small little tweak but can yield big results...
Dear ,
Pretty much everyone in business uses emails, right?
In your normal business day, you might send 10 or 20 emails (maybe more) to customers/clients/patients, suppliers, new leads, etc.
Therefore, you should recognize the marketing opportunity available to you because their is one.
At the very least, your signature area should be more than simply saying, "Sincerely, XXXX XXXX."
There's a lot more you can do.
Why not add your logo?
Why not add your photo?
Why not add your social media handles?
Why not encourage the recipient to sign up for your newsletter (hopefully you have one)?
Why not share the link for your Wikipedia page or LinkedIn bio?
Why not share a link for some media coverage or write up that you've received?
Why not tell them if they'd like to make an appointment with you to call a certain number?
The options are endless.
So why do many (or most) people add nothing to the signature area?
They either don't think about it or are just used to doing it the same old way.
But you know better, right? :)
Remember, use this real estate wisely. You have a captive audience. You might as well make the best of it.
Until next time...
K.I.C. (Keep It Coptic!)
If you have any comments, ideas or suggestions, please email me at: nader@copticchamber.com.
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Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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