One of the most common themes I espouse in this newsletter is to be different.
Create positioning that angles you as unique.
Find a way to make yourself stand out over your competition.
Why do I keep repeating this to you?
Because it's one of the most important marketing lessons I will ever cover.
You might be sick of hearing it; it might even turn your stomach every time I write about it.
Sorry, but it's SUPER important.
Until you figure out a unique selling proposition for yourself and your business... and begin communicating it to the world, you'll never be able to fully dominate a category.
Do you know how Domino's became one of the largest pizza chains in the world? They made one simple promise: We will deliver your pizza to you in 30 minutes or less or it's free!
It was a game changer. No other pizza company ever dared make such a promise. It earned Domino's its unique positioning and no one could touch them for a very long time.
What about Weight Watchers? They skyrocketed in popularity (and revenues) because no other weight loss system had offered support groups to dieters. But WW did. For years, people would use the generic term "Weight Watchers" to mean all weight loss systems.
I challenge you to find your unique space, especially if you're in a highly competitive market -- law, financial services, real estate, medicine, etc.
I promise if you succeed at finding your unique sweet spot, you'll wonder how you ever marketed yourself without it.
