I've recently featured some testimonials that our members have received and the response has been great.
If I didn't include you in the recent newsletters and you have a stellar testimonial you'd like me to include, please send it over and I'll check it out.
Speaking of testimonials...
One of the testimonials I like to use as the archetype for a great testimonial is the following (sent to me by one of my Elite Earners clients):
“Dear Nader, it is extremely rare that I rave about someone’s service or products. Normally, I am extremely picky and hard to please. It drives my wife absolutely crazy. As I struggled through practice (how awful), I tried to go to as many networking functions as possible. It was a pretty awful experience. After I read about you in a California publication, I tried to purchase as many of your CD’s and seminars as I could. I’m glad
I did…I literally tripled my yearly income…I am so busy right now that I have to find new office space and hire staff. I never thought I would be in this situation so soon.” -Jeffrey Hoffer, Agoura Hills, CA
Once I reveal the "secret" of a good testimonial, you'll be able to copy it and also guide your clients/patients/customers if they ask you what to write:
1. The Qualifier: Typically, in the very beginning of the testimonial, you hope your customer writes something related to their initial skepticism in purchasing your product or the unusual nature of them writing a testimonial. You can see it in the first two sentences.
2. "Humanize": Whenever something is included in the testimonial that makes it feel "real," like "It drives my wife absolutely crazy," it's much more believable.
3. The Result: You want to see actual, quantifiable results. Not: My business is doing so much better, but "I literally tripled my yearly income." (By the way, yes, this client of mine achieved triple his income -- and he was already doing well.)
4. The "Pleasantly Surprised" Reaction: "I never thought I would be in this situation so soon"... or "I never thought it would be this easy" are two good "pleasantly surprised" reactions with which to conclude a testimonial.
5. Name and City: A testimonial is much more credible when you add the person's name and city. At the very least, include the first name and first initial of the last name.
*****By the way, the client sent me the above testimonial without a single word written by me or coached by me.
Hopefully, you'll remember to ask your satisfied customers for testimonials/reviews after EVERY transaction.
NOTE: Make sure you have the customer's permission to use their testimonials in your marketing.
P.S. Send me your best (short) testimonial if you'd like me to share it in the newsletter.
