First of all, thank you so much for those who responded to my question about whether to hold Coptic-Con this year.
I still have to go through all the responses and make an official tally. And as soon as I come to a decision, I'll let you know.
There were literally dozens and dozens of replies and I really appreciate all of you my Chamber family for being so responsive when I really needed it. Please accept my apologies if I don't reply to each person individually. But I really appreciate it.
You are all THE BEST!
Second, I want to share an important marketing concept with you.
Nothing will align you with your audience more, bolster your credibility, establish you as expert and potentially land you more customers (and some major publicity as well), than...
Education Marketing
What do I mean by education marketing? I mean demonstrating your expertise and giving your prospects important, valuable knowledge about what you do and how it can help them.
It's the single greatest way for you to jump up the ladder in your potential customer's mind.
I'm talking about educating (and demonstrating your expertise) using video, newsletters, blogs, social media posts interviews, seminars, webinars, writing a book, writing articles and other things. You name it -- there are plenty of ways to do it.
It's incredible how effective it is.
Want proof?
How do you think I was able to, with God's grace, build this Chamber to over 120 members in about a year, having never met most members and most had never heard of me before?
Why do you think our amazing Platinum Members were willing to invest $1,000 to join this elite caliber of membership?
How do you think we had attendees flying from all over the country to attend Coptic-Con last year when it was an unproven concept and they had no idea what to expect?
The answer to all three questions is EDUCATION.
EVERY SINGLE DAY I post on social media and send this email. I don't believe I ever skipped a day (unless traveling or otherwise). I gave insights, quotes, lessons, told stories and demonstrated my expertise.
You know in real estate they say it's all about LOCATION LOCATION LOCATION? In marketing it's EDUCATION EDUCATION EDUCATION, ok?
Please work on a plan for regularly educating your audience. It will pay off in spades.
Until next time...
