If you've been reading this newsletter for any length of time, you've heard me tell you that social media marketing is one of the keys to your business success in 2020.
There's no way around it.
If you're in business, you must be doing a good amount of social media posting. Period.
But that doesn't mean that it's all rainbows and lollipops and gum drops.
Social media can get ugly -- and often does.
Sometimes I think of it as a cesspool of people who have all types of opinions, whether fact-based on not... whether logic-based or not... or whether reasonable or not.
I've often privately referred to social media as the Anti-Decency Platform.
Sometimes you'll read someone's post (or comment) and ask yourself where is the decency? Why have all the rules people typically abide by as Christians suddenly tossed out the window?
I'm not here to give a lecture, neither am I going to analyze anyone. I'm just giving perspective on the importance of social media while highlighting the dark side.
On social media, yes, sometimes people are nasty.
They're judgmental.
They're vicious.
They spout idiocy.
Yes, this all happens.
And you know what else frequently happens?
People build their brands -- and build them successfully -- on social media.
They get leads.
They land publicity.
They get featured in the media.
Yes, all as a result of social media.
So when it's done right, it works well... and... frankly, it's indispensable.
But that doesn't mean that it's not without it's drawbacks because it FULL of them.
So my advice is develop your social media plan and stick to it. Go hard. But have thick skin and avoid engaging the negativity.
Focus on the positive and building your brand, ok?
Until next time...
