A follow up to yesterday's email...
Dear ,
After the newsletter I sent yesterday, in which I said that lead generation ads should not reveal too much, I received a few emails wondering if all lead generation should be short.
Let me clarify:
There are several strategies for generating leads. What I talked about yesterday was the "traditional" lead generation and it's often a paid ad. You just want the prospect to raise their hand, indicate their interest and contact you.
Another type of lead generation uses "education-based" marketing and involves longer, more detailed ads, posts, letter and videos. The idea is that you continually send detailed information that educates the potential customer/client/[patient so that they ultimately reach out to you to buy. Often, this is referred to as "drip marketing" because it's like the dripping of water from a faucet -- consistent, regular and timely.
Although the two seek to achieve the same purpose, i.e., get your phone to receive an inquiry, the approaches are different. Like I said, yesterday, I was talking about traditional lead gen not drip marketing.
But drip marketing is also a very effective approach, especially if your business or service requires the public to be educated about what you do in order to buy from you.
Hope this clears everything up.
Until next time.
And, remember, K.I.C. (Keep It Coptic).
To read Nader Anise's bio on Wikipedia, go to:
Your friend,
Nader
Founder of the Coptic Chamber
ABOUT NADER ANISE
For the last 30 years, Nader’s talents as a marketing strategist and copywriter have generated hundreds of millions of dollars for himself and his clients. In addition, he is a recognized PR expert, and has been featured in countless media outlets such as: The Wall Street Journal, NBC, CBS, Forbes, Bloomberg and USA Today.
Nader’s storied marketing and sales experience has enabled him to mentor business owners in all types of industries, including: legal, medical, financial, therapeutic, mortgage, investment, wealth, retail, insurance, transportation, pharmaceutical, clothing, restaurant, real estate, education, insurance, construction, internet, telecommunications, manufacturing and many others.
Nader has trained over 25,000 business owners from all around the world on sales and marketing.
To read Nader Anise's bio on Wikipedia, go to:
3 AMAZING FACTS ABOUT NADER ANISE, ESQ.
FACT #1: In 2001, Nader wrote a one page press release that generated over $2,200,000 in free national publicity.
FACT #2: Within four years of starting his law practice, Nader was featured on the cover of Lawyers Weekly USA section B (currently Lawyers USA) and was lauded for his remarkable achievement of building a "thriving law practice... without spending a penny on advertising."
FACT #3: Nader landed on the cover of the Wall Street Journal after sending the editor a cold email with a subject line that consisted of nine words, including, ONE key, riveting word.
(BONUS FACT): Nader wrote a direct mail letter for a small business that created such an overwhelming response, the owner sent Nader a frantic email with the message: "You're killing me with all the new business. We are busting at the seams and all my employees are freaking out..."
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