Let me tell you about Dr. Wagdy Tadros.
I've known Dr. Tadros for nearly 30 years and am continually impressed with his business and marketing acumen.
He is a pain management specialist with offices in Lauderdale Lakes and Jensen Beach, FL, and is a Coptic Chamber Platinum member. I must admit, he really impressed me recently.
The reason I'm telling you about him is because as soon as he realized the direction things were going with coronavirus, he pivoted. He started implementing therapies to boost immunity, he started using COVID-19 messaging in his advertising... and... he began seeing patients using
telemedicine.
In short, he saw the shift as it was happening (possibly even before most others realized it) and he implemented the shift in his practice quickly and with precision.
It's been a big success for him and I congratulate him on it.
Similarly, you need to ask yourself...
How Can You Sell Your Product or Service
During COVID-19 While Remaining
True to Your Core Business?
In other words, how can you pivot?
Listen, we're thankfully seeing some progress in our country with the numbers of hospitalizations due to coronavirus. That's a good thing. But we will continue feeling the effects of the virus and dealing with it for at least several more months if not more.
So, what's your game plan? What's your pivot? How will you offer your core business while taking into account the virus that's on everyone's mind?
THAT is the question.
Let's talk about this some more tomorrow and I'll pick up from here.
